3UZ advertising, page 20 Go-Set

Here it is, the last page of the first issue. Jimmy Hannan was perhaps new to 3UZ if the wording in the ad is anything to go by. How important was the morning show to the Go-Set audience at the time. 8am till 12 noon is the times for his show. Jimmy Hannan would feature in advertising but I don't believe he ever actually appeared in Go-Set (I may be wrong about this, but I don't recall him ever being a writer for the publication, even as a guest. However, 3UZ had another importance at the time in that it supplied the first top 40 for the magazine, 3UZ DJs also provided gossip columns for reader to delight in and feel an association with the pop musicians of the period. In retrospect, and as I analysed the process, Go-Set effectively created loyalty from its readers through its association with pop and rock stars, and by providing a media where teenagers could find out what their idols were doing and where they had been. This strategy did not have a voice in the first few issues, and it would not be for another month before the Go-Set editors stated Go-Set's more interesting focus, and flagged, in a subtle way, its political agenda.