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Pop
Gas was created as a means of displaying the photos that Colin Beard had taken when the Monkees toured Australia. It would eventually become a posters magazine edited by Ian Meldrum, but more so by Ian McCausland |
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Cover 2, was the inside fold, and what readers didn't see until they opened the magazine up | |
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Underground Revolution, this was the fold shoppers saw, and gave the magazine a smaller footprint. Frazer would use the same strategy for Digger |
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Underground: For High Times first issue, Frazer borrowed the controversial cover of the controversial Oz magazine. | |
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The Digger, the last of Phillip Frazer Australian production, his most critical work to that period. |
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From 1966 to 1983, Phillip Frazer made a more than significant contribution to Australian cultural media history, not just in the pop and rock world, but also as a leader of alternative thinking in Australia. Frazer has never been recognized in Australia for the work he did in bringing Australian teenagers out of the dark ages and into the world of wider teenage culture and social awareness. Through Revolution and Digger, Frazer took his readers into the world of social awareness on issues of society, and of the world of injustice that was hidden in the establishment, and ultimately create social change within his readers
He created through Revolution an awareness of rock music that would for a short period in Australia, bean intellectual equivalent of Rolling Stone magazine. The articles presenting critical thinking articles to its readers. Interestingly, Revolution also has exclusive Australian rights to print parts of Rolling Stone magazine in Australia. Frazer had negotiating publishing rights off Rolling Stone's founder.
Finally, High Times, was presented as an evolution for its readers and was a means of creating social change through evolution, as compared to Revolution which sought social change through revolution.
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