Tuesday, August 30, 2011

Leslie Pixie

Go-Set: 9 February 1966: Page 18
One question that must be asked about magazines that are aimed at a female teenage audience is what makes them want to write, then what sustains the interest and the need to return to the column.
Leslie Pixie, or "Dear Leslie Pixie" was Go-Set's attempt at producing a section where teenage angst and questions about relationships could be put to someone who could answer their questions and solve their problems.
Leslie Pixie was obviously not her real name, aesthetically it is a cute name, appealing to young girl teens, and write they did. The growing success of Leslie Pixie may have been because teenagers in Melbourne at the time had no one else to write to, or did they?
I will examine the content of these letters, and examines the themes and approaches taken by Leslie Pixie in satisfying the relationship information needed by the magazines audience. You will see that there are themes, philosophies and approaches to the way in which the questions are answered.

Another aspect of this particular part of the magazine must be viewed in the context of the editors. It must be remembered that the editors of Go-Set had, within the last 6 months been writing for a strongly left university paper that held strong political views of the world. The context of the popular social psychologist solving the problems of teens is far from their previous experience.
Research indicates that we must find out who originated the idea!!

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