Thursday, August 25, 2011

Crazy New Game Who-Man

Go-Set Game: 9 February 1966
Reader interaction with Go-Set would find many pathways over the years. The creation of a game or competition in which readers could draw images send them in, and if they were liked, they would be published, gave the audience a chance to participate in the creation of more reader interest.
The underlying strategy is a play on the word "man" by adding a pronoun, perhaps, a preliminary term that would give the term ...man, a new meaning.
The image drawn by Herman, and signed as Herman, has both childlike and in a sense "beatnik" qualities to it. It looks like the image has a beard, yet when we look closer we see it is meant to be a shirt, or is it.
The image has a naivete that is  quite innocent, and this makes it attractive to its teenage readers. The audience gender to which this image is intended to convey most meaning is somewhat vague, yet at the Herman (aka Peter Noone) was a heart throb of the teen female audience, so it would be expected that the competition would draw its entries from mostly teenage girls.
In a few posts I will examine the outcomes from this competition.

Another aspect of this competition is that it establishes Go-Set as a pipeline to the pop stars of the period and that Go-Set could establish, almost casually, a relationship with pop stars that the teen audience reading Go-Set, could only see from afar.

Reader participation with Go-Set brought them one step closer perhaps, to meeting the stars that came to Australia!!

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